Strategic Growth Advisory
We guide mission-driven businesses from founding to exit, helping you scale with purpose and achieve sustainable success.
What We Do
From building actionable strategies to guiding plan implementation, we collaborate closely with leadership teams to ensure sustained success.
We align your business growth with its core mission and stakeholder goals, assessing readiness to scale and building actionable strategies for long-term success.
Executing your vision requires the right commercial plan. We bring years of expertise in sales, marketing, licensing, and comp plan design to navigate global channels.
From short-term initiatives to ongoing coaching, our team and our extensive network of trusted experts help your business thrive at every stage.
Whether you're ready to sell, gearing up for a strategic process, or navigating the complexities of an ongoing exit, we help you maximize value with a smooth transition.
About Michael
Over 20 years ago, Michael Bush found his footing in natural products, an industry defined by mission-driven founders and high-stakes growth decisions.
As president and CEO of probiotic innovator Ganeden, he grew the company's patented ingredient market to over 65 countries and more than 1,000 SKUs, culminating in a merger with Kerry, Inc. for over $150 million.
After selling a successful ingredient company, he launched GrowthWays to expand his impact and support more individuals and organizations on their path to sustainable success.
The GuardRailing® Framework
GuardRailing is a nontraditional method for creatively and authentically guiding your vision, team, and company from concept to successful exit.
Whether you are a startup, early-stage, or late-stage company, or preparing to sell, the GuardRailing framework provides everything you need to plan for and successfully exit your business with maximum value.
Trusted By Industry Leaders
The Book
Do you yearn to grow and eventually sell your company profitably? Are you spinning your wheels, knowing there's an easier path to success? Or are you an investor with a portfolio company that isn't quite hitting its stride?
Drawing from decades of experience as a consultant, strategic planning expert, and former CEO, Michael Bush captures the insights and proven methods that have guided companies from concept to successful exit.
What People Say
Written by a seasoned industry expert, it's full of practical advice and clear action items to help avoid common pitfalls. An invaluable guide for succeeding in this competitive industry.
Partner, Amin Wasserman Gurnani, LLP
I have worked with Mike Bush on multiple projects in the natural products industry over the last several years, including the sale of Ganeden to Kerry. His leadership skills and communication skills are second to none.
Managing Director, Rothschild & Co
Get Started
Book a free 15-minute discovery call. Let's discuss how we can help you navigate growth, maximize value, and achieve a successful outcome.
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