ClarroxWeb - Co-Founded a Web Design Agency

Challenge

I wanted to take my operations and technical background and build something of my own. ClarroxWeb is a web design and digital growth services company I co-founded, focused on helping businesses establish professional web presences and grow their online reach. The challenge was building a full-service agency that could deliver quality websites fast, with SEO baked in from day one.

What I Built

Company Infrastructure:

• Built the ClarroxWeb company website, blog system, and marketing automation from scratch
• Established a repeatable development workflow that enables consistent 2-week delivery
• Set up content pipelines, SEO processes, and lead qualification funnels

Client Projects:

• Klein-Keyser & Partners - Bold, cinematic web presence for a strategic consulting firm
• Ninered Digilab - Sleek, modern web platform for a digital innovation lab
• Yoga Bordeaux - Serene, inviting website with booking integration for a yoga/pilates studio
• 30+ additional websites across consulting, tech, wellness, and creative industries

How I Work

My approach combines technical execution with operational thinking. I don't just build websites, I think about the systems around them. Every project includes SEO-first architecture, semantic HTML, structured data, and a content strategy the client can actually maintain. Fast turnaround doesn't mean cutting corners. It means having a proven process, reusable design systems, and the technical fluency to move quickly without introducing technical debt.

Tech Stack

• Frontend: HTML5, CSS3, JavaScript, responsive design, accessibility (WCAG)
• Static Site Generation: Eleventy (11ty), Nunjucks templating
• CMS & Content: WordPress, Squarespace, headless CMS integrations
• SEO: JSON-LD structured data, semantic HTML, Open Graph, meta optimization, Google Search Console
• Design: Figma, custom CSS design systems, brand identity development
• Hosting & Infrastructure: Apache (IONOS), Netlify, DNS management, SSL
• Analytics & Marketing: Google Analytics, Web3Forms, email marketing integrations
• Version Control: Git, GitHub

Results

• 30+ websites delivered across multiple industries
• 10+ long-term client relationships built
• Consistent 2-week delivery from kickoff to launch
• SEO-first approach driving organic traffic for client sites
• Repeatable design systems reducing per-project build time

Tools Used

HTML/CSS/JS, Eleventy, WordPress, Squarespace, Figma, GitHub, Google Analytics, Google Search Console, Apache, Netlify, Web3Forms