Market Your Architecture - Agency PM & Process Optimization

Market Your Architecture is a 7-person marketing agency serving architecture firms. When I joined, tasks were slipping, workflows were informal, and there was no central system for tracking work. I was hired for "lightweight project management" but quickly expanded my scope - setting up ClickUp from scratch, building 30+ SOPs, and taking full ownership of daily operations, earning a contract extension for consistent delivery.

Challenge

The team was operating without a structured project management system. SOPs didn't exist for key processes, and no one had clear visibility into what was pending, who owned it, or what was at risk. The agency needed someone to bring order to daily operations while keeping campaigns and content production on track.

What I Did

• Set up and configured ClickUp as the agency's central work management platform
• Designed task assignment workflows, daily cleanup routines, and notification structures
• Built 30+ SOPs for key processes including the "green launch" content workflow
• Provided ongoing project management across all active campaigns and client work
• Managed job postings, video editor coordination, calendar management, and sales support

I treated it like my own operation - cleaning up tasks daily, making sure owners knew what was pending, and continuously improving workflows rather than just maintaining them.

Results

• ClickUp fully operational as the team's single source of truth
• SOPs documented for repeatable processes
• Daily operations running smoothly with clear task ownership
• Contract was extended and my role expanded due to performance

Client Feedback

"Em has been doing excellent work for us since mid-2024. We initially hired her to do light-weight project management work for our agency. She has since autonomously tackled ClickUp management, automation, and overall PM for a team of 7. She is super reliable, very responsive, and doesn't let anything slip through the cracks. This contract is being ended due to a promotion and a change in contracts. We continue to rely on Em for her services to our company."

• Sebastian Gebhardi

Tools Used

ClickUp, Google Workspace, LastPass, Slack, Loom